VIETNAM: Practical Strategies for Market Entry In Trading and Distribution (Jakarta)

Hit the ground running in Vietnam and successfully distribute your products at your own terms in this promising market, while others wait for market liberalization!

You can’t deny that Vietnam’s industrial and consumer market is highly attractive. Early entrants find that it is easy to beat the competition in the local market as large multinationals have yet to enter the market in many major sectors.

The profit margin for importing and distributing consumer and industrial products in Vietnam is big. In an otherwise weak global economy, market prices for a whole range of products in Vietnam are relatively high compared to the region.

Be it beauty / personal care products, specialized chemicals, additives and flavors, high-tech equipments, pumps and building materials. Nimble foreign traders and distributors that can take advantage of the inefficiencies and confusion of the initial stages of market liberalization are in good positions to reap considerable business profits.

Forget the currency devaluation, the 18% hyper-inflation (2011), and the liquidity crisis faced by the corporate sector in Vietnam. These are short term economic pains that a rapidly growing economy has to face.

The working capital challenges faced by local traders and distributors, and the reluctance of major established multinationals to set up a formal distribution channel in a country perceived to be “high risk” and “low transparency”, offers good opportunities for those who can successfully manoeuvre the regulatory and business landscape, in collaboration with local partners, associates and professional service providers.

Let’s be straightforward – despite Vietnam’s ascendance to WTO, those who want to enter the Vietnamese consumer market with a foreign controlled company structure for distributing their products will have to spend tens of thousands of USD and not less than 9 months – and without guarantee of any success – to receive an official distribution license.

That is provided one does not get confused by the advice of consultants and the inconsistent directives of the licensing officers at the Ministry of Industry and Trade as well as local People’s Committee. In some cases, the distribution licenses granted have “business scope” that fall in between legal gaps – grey areas that expose foreign traders and distributors to persistent interference from enforcement authorities. Many products are also out of bounds for foreign traders and distributors.

This workshop offers a no-nonsense approach with two main objectives:

  • (i) to demystify the regulatory landscape for trading and distribution in Vietnam and
  • (ii) offering practical solutions for foreign traders and distributors to enter the Vietnam market.
Mr Lim Chor Ghee

Mr Lim Chor Ghee

VIETNAM: Practical Strategies for Market Entry In Trading and Distribution
Monday, 21 May 2012
Aston Kuningan, Jakarta
Tower A, Komplek Apartemen Taman Rasuna
Jakarta Capital Region 12960

Mr Lim Chor Ghee

Group Partner, Vietvalues Audit and Consulting Group, Ho Chi Minh City, Vietnam
(More than 5 years of consulting and doing business in Vietnam)


  • What are the relevant laws and regulations for foreign traders and distributors?
  • Could foreigners actually set up a 100%-owned trading and / or distribution company?
  • How do product categories / HS Codes affect the distribution license? What are the product categories subject to conditions / restrictions?
  • What are the regulations and practice in respect of customs procedures and clearance? Why is the ability to clear customs an important component in the distribution channel?
  • How does one make a joint venture with Vietnamese work while managing strategic risks? What are the arrangements that could be put in place to minimize the risks? Can lawyers and accountants help?
  • What are the pros and cons of using Vietnamese proxies for setting up a distribution company? What are the practical tips for making this structure work?
  • What are the risks for both parties? What are the typical “market” rates and mechanism for this type of arrangement?
  • For companies that wish to conduct direct trade without setting up a corporate entity in Vietnam, what would be the limitations?
  • Would a representative office work?


Ms Atha / Ms Trinny

JL.Sungai Gerong No 19
Jakarta Pusat 10230
Hot Line: +62 21 – 31903700
Fax: +62 21 – 31904200

Mr EC Tan
Peligo Training Solutions S/B (670106-K)
Member of Peligo Advanced Learning Group
Suite 33-01, 33rd Floor, Menara Keck Seng
203 Jalan Bukit Bintang
55100 Kuala Lumpur
Fax + 603-7727 8569
Peligo Advanced Learning Co., Ltd
163 Tran Huy Lieu, Ward 8, District Phu Nhuan, Ho Chi Minh City,

HP: +84 93805 9753

* FEE *

Early Birds! Pay By 11 May 2012
IDR 2,200,000 nett per person

Normal Price
IDR 2,500,000 nett per person

(i) 10% discount for groups of 3
(ii) VAT already included
(iii) Amount is nett of withholding tax where applicable

VIETVALUES Audit and Consulting Group (
Consulting inquiries:

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Peligo Training Solutions S/B (670106-K)
Member of Peligo Advanced Learning Group
Suite 33-01, 33rd Floor, Menara Keck Seng
203 Jalan Bukit Bintang, 55100 Kuala Lumpur

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