Marketing, which is sometimes called distribution, includes all the business activities connected with the movement of goods and services from producers to consumers users. Marketing is made up, one the one hand, of physical activities such as transporting, storing and selling goods and, on the other hand, a series of decisions undertaking any part of the process of moving goods from producer to user. Marketing operations include product planning, buying, storage, pricing, promotion, selling, credit, traffic and marketing research.
The ability to recognize early trends is as important in marketing as knowing the current state of affairs. Producers must know why consumers buy, where and for what purpose. Through market research, the producer tries to predict what the costumer will want and, through advertising, attempts to influence the customer to buy.
The construction of shopping centers has made goods easily available to consumers by providing a wide range of merchandise and plenty of parking facilities.
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